Get ‘Em Girl of the Week: Renae Bluitt

Renae Bluitt is a dedicated PR & lifestyle marketing specialist who understands the power of brand devotion. Throughout her career, Renae’s professionalism and expertise have attracted an impressive array of employers including Lifetime Television, Burrell Communications and most recently, Edelman Multicultural Marketing.

Renae began her very intimate relationship with PR and marketing with The Chicago Advertising Federation (CAF). A non-profit organization, the CAF provided Renae her first real look at the added value of a successful PR campaign. Through her work with professional mentorship programs like Partnership for Success, community-based youth programs such as Off the Street Club, and a host of other programs and events sponsored by the CAF, Renae developed an affinity for public service while recognizing the overwhelming benefit to the CAF and its associated members.

Consistently leveraging the inseparable worlds of marketing and pop culture, Renae’s innovative approach kept her in high demand—not just within the multicultural segment, but in the broader market as well. In addition to the development and implementation of several successful publicity outreach programs for Lifetime Television, she expertly managed media relations and marketing campaigns for the offbeat, immediate results-driven environment at Crunch Fitness.

After several years of searching, Renae finally found her soul mate. Combining a successful PR and marketing career with her love of pop culture and an increasing desire to meet the needs of the often
overlooked multicultural community, she launched Crush Media.

Passionate about motivating aspiring entrepreneurs, Renae launched In Her Shoes in 2009. The blog was created to empower, enlighten and uplift women committed to realizing their dreams. Each week, In Her Shoes shines light on “fly female entrepreneurs” across the country representing every industry imaginable from floral artistry to fashion.

As a relatively new entrepreneur, Renae has always been intrigued by other women’s stories: their “a-ha” moments, successes, struggles, and most importantly, what drives them to fight the good fight when times get tough. She hopes that by bringing all of these amazing ladies together in one space she will inspire other women who are ready to take the leap and keep those who are already up-and-running motivated!